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  • Role: PPC specialist
  • Experience:1.5 to 2 years hands-on expertise in Search Engine Marketing (Google Adwords, Bing, etc.).
  • Timings: 2 PM to 11 PM
  • Location: Pune, Maharashtra


  • Create and manage Pay Per Click (PPC) campaigns across search and contextual networks for multiple search engines including Google Adwords, Yahoo and MSN.
  • Manage the day-to-day campaign activities across search engines including the campaign implementation, performance review, and optimization of paid search campaigns.
  • Develop lists of potential key words / phrases by understanding the marketplace, using keyword research tools like Google Keywords Tool, Keyword Tracker, Keyword Discovery, competitor evaluation, and client interaction.
  • Write ads and test alternate wordings to improve conversion rates.
  • Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary.
  • Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
  • Analysis of the Analytics accounts on campaign performance and recommend and implement changes to the campaigns.
  • Maintain and operate day-to-day campaign spend and allocation for paid search portfolio.
  • Identify and execute optimization recommendations to increase campaign ROI.
  • Assist with campaign technical implementation and support trouble-shooting.
  • Create campaign reports for clients.
  • Working knowledge of managing Paid Campaigns on Linked In, Facebook & similar Social Platforms and Affiliate Marketing Channel


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